Founded by a dental surgeon. Built around one idea: daily care your pet will actually accept.
Petdentist® was founded by Dr Deepak Songra BDS, a dental surgeon with more than 35 years in clinical practice (General Dental Council registration no. 68552). Thirty-five years of looking after human mouths teaches you one thing above all: the results come from what happens at home every day, not from the occasional professional clean.
The same is true for dogs and cats. Most owners know they should be cleaning their pet's teeth. Most give up because their pet hates it. So we set out to find and make products pets accept: a toothpaste in flavours dogs and cats want to lick off the brush, brushes that are gentle and easy to hold, chew toys that turn cleaning time into play, and probiotic powders that simply sprinkle onto food.
Dr Deepak Songra BDS, founder of Petdentist®
Meet Merlo
Merlo, Cavapoo, the face of Petdentist®
Merlo is Deepak's Cavapoo and the dog you will see across this site. He is a daily reminder of the question behind every product we choose: would a real dog or cat accept this every day? Pets cannot tell you when their mouth is sore, so a calm daily routine, started early and kept short, is one of the kindest habits you can give them.
What we sell
Petsmile Professional Pet Toothpaste – VOHC Accepted for plaque control in dogs, safe to swallow, in London Broil, Rotisserie Chicken and Say Cheese flavours. Brush it on, or apply it with your finger if your pet will not tolerate a brush yet.
Toothbrushes – a long-handled brush with soft charcoal bristles for medium and large dogs, and a plastic-free bamboo brush with a travel case for dogs and cats.
Petdentist® probiotic powders – complementary feeds for dogs and cats that support normal digestion, added to food once a day.
Dental chew toys – natural rubber and cotton rope toys that keep dogs chewing, tugging and fetching.
How we talk about our products
Our products are non-medicinal daily-care products, not veterinary medicines. They help keep teeth clean and breath fresh as part of a routine; they do not treat or prevent dental disease, and we will never tell you they do. Deepak is a dental surgeon in human dentistry, not a veterinary surgeon, and nothing on this site is veterinary advice. If your pet has red or bleeding gums, loose or broken teeth, persistent bad breath, dribbling or has gone off their food, please see your vet. We think honest claims are part of looking after your pet properly.
Where we are
Pet Dentist L.L.C-FZ is registered in the Meydan Free Zone, Dubai, which is where the business is run from. Stock for our UK customers is held at our fulfilment centre in Northampton, England, and every UK order is dispatched from there, usually within 1 to 2 working days. Customer service is by email at info@petdentist.co.uk, and we reply within 2 working days.
Part of the PetdentistCare™ platform
This shop is the products arm of PetdentistCare™, the global pet oral health platform we are building around one joined-up routine: Clean, Support, Maintain, Monitor and Professional Care. Alongside the shop sit Petdentist CLINICS (find vets, dental clinics and pet shops worldwide), Petdentist CLUB (the routine delivered monthly), Petdentist PRO (for vets, groomers and retailers), Petdentist INSURE and Petdentist EQUINE, with Biodontic™ and PetPulse Labs™ to follow. One brand, one standard of honest, non-medicinal claims.
Our promises to you
Free UK delivery on orders of £35 or more (£5.95 below, Royal Mail Tracked 48).
Petsmile 30-day taste guarantee: if your dog or cat refuses it, we refund the tube.
60-day returns on unused, unopened items.
Reviews from real customers, published whether they are glowing or not.
Thank you for choosing Petdentist®. Here's to fresher breath, cleaner teeth and calmer check-ups.
Store owner replied:
Dear Donna,
Thank you for your kind review and for being a loyal customer of PetDentist. We’re delighted to hear that you appreciate our quick delivery and reasonable prices for the Petsmiles toothpaste.
Your support means a lot to us, and we look forward to serving you again soon!
Best regards,
Deepak Songra
The PetDentist Team
Great tooth paste ,and my 7 yr old whippet loves the taste.
Store owner replied:
Thank you Lynne for the lovely review and photo. Keep up the good work by brushing daily.
My cat loves the toothpaste more than he likes the toothbrush, however since the chicken flavor isn’t that strong my other cat (who usually eats anything) doesn’t like it, so I suggest putting more flavoring into the toothpaste or mixing it with a treat. Also the customer service is great 😊
Store owner replied:
Hi SUMMEYAH, Thank you for your review and video. That is great. I appreciate your feedback and will relay it to the US manufacturer. I'm happy you are brushing your beautiful cat's teeth! Well done.
Second time I’ve ordered from Pet Dentist and had the same quick delivery as before. Highly recommended.
The ONLY dog toy which lasted with my professional destroyer! A month now with no signs od falling apart! She loves to shake it and chew it. Survives even a tag o war!
Great experience ordering and with delivery but the product smells more minty than beef like and the flavour makes my dog retch and so I have had to give up with this product.
This is truly the best pet toothpaste. The only one recognised by the VOC.
I was surprised to receive a bill for the tax on this product when I was ordering within Europe. Maybe I missed something in the small print so the product ended up being VERY expensive.
Only been using the toothpaste for a few days but think I am already seeing a difference, Rosie's breath isn't as bad as it once was, hopefully it will continue to get better. So far very happy.
My chihuahua had to have a lot of teeth taken out. I wanted the remaining teeth to be well looked after. This toothpaste is brilliant, her teeth are clean and her breath is good. I also use mouthwash and plaque off and make sure none of her treats have sugar. I got her when she was 6 and think the damage to her teeth had already been done
Our little former street dog is very picky and on top has been very sceptical with dental care products in the past, but with this one we have been able to brush every day so far. So: thank you!
I've used this since 2022 for my pomeranian who was having tummy troubles (constipation, food intolerance, diarrhea, wind).
Pro's - What I love about this product is that it's palatable for the fussiest of dogs, and it's enriched with so many other vitamins and nutrients, it isn't bulked with unnecessary fillers.
Lots of nature's ingredients.
Con's - plastic! This product contains clay, which should never be contained in plastic or metal, due to its absorbing properties. Also, plastic! It's horrible for the environment, even if recycled ♻️ plastic can only be recycled once....
Price, from my first use it has increased to three times as much! Unfortunately, my budget doesn't stretch that far, no matter how much I like the product.
A tentative 4 stars as we have only been using the toothpaste for possibly 10 to 12 days. It could make a 5.
However, I saw my vet at the start of the week, and she checked my old dog's dreadful teeth, and she remarked that the tartar was soft. I have noticed that the tips of his canines are beginning to show some white.
Both of my dogs' breath has improved, and they both like the toothpaste, so I am HOPEFUL. My old chap can't be put out for the vets to clean them due to heart disease.
My chihuahua likes this & will accept it by licking it off my little finger. After a week of regular use I can see a difference in her teeth already. They are whiter & her breath is now fresh. I shall continue to give her the Petsmile toothpaste as delighted with the results so far.
Store owner replied:
Thank you Kirra! Appreciate the feedback and review. Keep up the good work! Best wishes,
Deepak Songra
Petdentist
This toothpaste is amazing. I wish I had taken a "before" picture of both my dogs teeth. I've been using the toothpaste for a few weeks daily and can see a massive difference. It's a whole lot cheaper than expensive vet dental treatment. Highly recommend
Store owner replied:
Thank you Yvonne. Appreciate the feedback. I am glad the toothpaste has helped ! it is great and works so effectively!
Our dog enjoys her teeth being brushed with this toothpaste.
So no probs for her with the taste/flavour.
I’m hoping it will keep her teeth in good condition, which are brushed every evening.
Store owner replied:
Thank you, Lynne, Which is great to hear and glad your dog really enjoys the taste and brushing routine!
I can't say that my cats like the flavor. They do not dislike it, however it cannot be used as a treat or reward after pilling, like another toothpaste…
Hopefully it does help keep my cats' teeth clean!
Seems to brighten my dogs teeth, he isnt really keen on the taste and I am not sure if its due to some of the ingredients. As he has a gastric reflux problem, I hope its ok for his tummy.
Store owner replied:
Hi Alison, Thank you for your feedback and review. That is greatly appreciated. We are so pleased your dog enjoys their brushing routine with this Petsmile toothpaste. Keep up the good work!
Important information
Petdentist® products are non-medicinal daily-care products for dogs and cats: oral hygiene products, complementary feeds and accessories. They are not veterinary medicines and are not intended to diagnose, treat, cure or prevent any disease. If you are concerned about your pet's teeth, breath or health, please consult your vet. Petdentist® is a trading name of Pet Dentist L.L.C-FZ (Meydan Free Zone, Dubai, licence 2530609.01). UK orders are dispatched from Northampton.
