• Free UK delivery over £35

    £5.95 below (Royal Mail Tracked 48). Dispatched from Northampton in 1–2 working days.

  • 30-day taste guarantee

    If your pet refuses Petsmile toothpaste, we refund the tube.

  • 60-day returns

    Unused, unopened items can come back for a refund.

  • Founded by a dental surgeon

    Dr Deepak Songra BDS, 35+ years in clinical practice.

  • Five dogs of different breeds and sizes, from a Labrador to a Dachshund, sitting in a row in a bright kitchen

    For dogs

    Petsmile toothpaste in flavours dogs lick off the brush, a bamboo brush for small dogs and a long-handled brush for large breeds, probiotic powders and chew toys.

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  • Four cats of different breeds and sizes, a Maine Coon, British Shorthair, Siamese and tabby kitten, on a grey sofa

    For cats

    Gentle finger-then-brush routines, Petsmile flavours cats accept, a compact bamboo toothbrush and a probiotic powder that sprinkles onto food.

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Petsmile Say Cheese toothpaste, Petdentist bamboo toothbrush with travel case and Petdentist probiotic powder on a pale turquoise background

Subscribe & Save · 15% off every delivery

Never run out

The routine only works if the tub is there every dinner time. Choose Subscribe & Save on the 90 g probiotic powder and a fresh tub arrives from Northampton every 4 or 8 weeks, at 15% off every time. No minimum term, no cancellation fee: skip, pause or cancel from your account whenever you like.

One tub is 30 daily servings. Every 4 weeks suits a dog on one scoop a day; small dogs and cats on half a scoop can choose every 8 weeks.

Set up Subscribe & Save

Best sellers

The Petdentist® products UK pet owners buy most: pet toothpaste, toothbrushes, probiotic powders and dental chew toys for a daily oral-care routine that pets accept and owners keep up.

The daily routine in three steps

Merlo the Cavapoo tasting a dab of pet toothpaste from a fingertip

Step 1 · Days 1 to 3

Let the taste do the work

Put a little Petsmile toothpaste on your fingertip and let your pet lick it off. Praise them. That is the whole job for the first few days: the paste becomes a treat, not a threat.

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A tabby cat having its teeth brushed at home with a Petdentist bamboo charcoal toothbrush

Step 2 · Days 4 to 7

Brush a few teeth at a time

Move the paste onto a soft Petdentist brush: the compact bamboo brush for cats and small dogs, the long-handled brush for large breeds. Lift the lip and brush the outer surfaces at a 45-degree angle, a few teeth per session. Thirty calm seconds a day beats a monthly wrestling match.

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Petsmile Say Cheese toothpaste, Petdentist bamboo toothbrush with travel case and Petdentist probiotic powder on a pale turquoise background

Step 3 · Every dinner

Sprinkle, stir, done

Add the daily serving of Petdentist® probiotic powder to food to support normal digestion. No fridge, no fuss, and a chew toy for the days brushing does not happen.

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Real reviews from real pet owners

Collected through Loox after customers receive their order, and published whether they are five stars or one.

Customer Reviews

Overall rating: 4.9 / 5 from 349 reviews.

Customer photo review of Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Have ordered this item many times from Pet Dentist. Always quick delivery and a reasonable price.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Store owner replied: Dear Donna, Thank you for your kind review and for being a loyal customer of PetDentist. We’re delighted to hear that you appreciate our quick delivery and reasonable prices for the Petsmiles toothpaste. Your support means a lot to us, and we look forward to serving you again soon! Best regards, Deepak Songra The PetDentist Team

Customer video review of Petsmile Professional Pet Toothpaste

My cat loves the toothpaste more than he likes the toothbrush, however since the chicken flavor isn’t that strong my other cat (who usually eats anything) doesn’t like it, so I suggest putting more flavoring into the toothpaste or mixing it with a treat. Also the customer service is great 😊

Petsmile Professional Pet Toothpaste

Store owner replied: Hi SUMMEYAH, Thank you for your review and video. That is great. I appreciate your feedback and will relay it to the US manufacturer. I'm happy you are brushing your beautiful cat's teeth! Well done.

Customer photo review of Petsmile Professional Pet Toothpaste

Second time I’ve ordered from Pet Dentist and had the same quick delivery as before. Highly recommended.

Petsmile Professional Pet Toothpaste

Store owner replied: Hi Donna, Thank you for your comments . Really appreciated! Glad your furry friend is enjoying teeth cleaning time.

Customer photo review of Treat Dispenser Plaque Cleaner Rubber Dog Ball Chew Toy – Pink

Brilliant little ball great bouncer my dog loves it especially as the treats are dispensed. He has loads of fun with it and it is easy for him to retrieve when it rolls into an obstacle and gets stuck as it is so flexible. Fantastic value for money.

Treat Dispenser Plaque Cleaner Rubber Dog Ball Chew Toy – Pink

Arrived as an empty package to start with,you replaced it for me,the bottle had leaked some of the liquid and the lid slightly dented. I have found this happens every time I have bought it, which has been over 14 times.Can you improve on this? Pleased with the water additive,but not the leaky bottle.

Fresher Breath Dental Water Additive for Cats and Dogs

This is truly the best pet toothpaste. The only one recognised by the VOC. I was surprised to receive a bill for the tax on this product when I was ordering within Europe. Maybe I missed something in the small print so the product ended up being VERY expensive.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Only been using the toothpaste for a few days but think I am already seeing a difference, Rosie's breath isn't as bad as it once was, hopefully it will continue to get better. So far very happy.

Petsmile Professional Pet Toothpaste (Say Cheese Flavour)

My chihuahua had to have a lot of teeth taken out. I wanted the remaining teeth to be well looked after. This toothpaste is brilliant, her teeth are clean and her breath is good. I also use mouthwash and plaque off and make sure none of her treats have sugar. I got her when she was 6 and think the damage to her teeth had already been done

Petsmile Professional Pet Toothpaste (London Broil Flavour)

Our little former street dog is very picky and on top has been very sceptical with dental care products in the past, but with this one we have been able to brush every day so far. So: thank you!

Petsmile Professional Pet Toothpaste (London Broil Flavour)

I haven’t noticed any different yet, but I’m going to continue with it as it has got good reviews, so I will continue with another month and see

Plaque Remover for Cats and Dogs

I've used this since 2022 for my pomeranian who was having tummy troubles (constipation, food intolerance, diarrhea, wind). Pro's - What I love about this product is that it's palatable for the fussiest of dogs, and it's enriched with so many other vitamins and nutrients, it isn't bulked with unnecessary fillers. Lots of nature's ingredients. Con's - plastic! This product contains clay, which should never be contained in plastic or metal, due to its absorbing properties. Also, plastic! It's horrible for the environment, even if recycled ♻️ plastic can only be recycled once.... Price, from my first use it has increased to three times as much! Unfortunately, my budget doesn't stretch that far, no matter how much I like the product.

High Fibre Probiotics for Cats & Dogs

A tentative 4 stars as we have only been using the toothpaste for possibly 10 to 12 days. It could make a 5. However, I saw my vet at the start of the week, and she checked my old dog's dreadful teeth, and she remarked that the tartar was soft. I have noticed that the tips of his canines are beginning to show some white. Both of my dogs' breath has improved, and they both like the toothpaste, so I am HOPEFUL. My old chap can't be put out for the vets to clean them due to heart disease.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

My chihuahua likes this & will accept it by licking it off my little finger. After a week of regular use I can see a difference in her teeth already. They are whiter & her breath is now fresh. I shall continue to give her the Petsmile toothpaste as delighted with the results so far.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Expensive but effective. I brush both my dogs teeth daily with Petsmile and, beside a bit of mild staining, their teeth are in perfect condition.

Petsmile Professional Pet Toothpaste (London Broil Flavour)

Store owner replied: Thank you Kirra! Appreciate the feedback and review. Keep up the good work! Best wishes, Deepak Songra Petdentist

This toothpaste is amazing. I wish I had taken a "before" picture of both my dogs teeth. I've been using the toothpaste for a few weeks daily and can see a massive difference. It's a whole lot cheaper than expensive vet dental treatment. Highly recommend

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Store owner replied: Thank you Yvonne. Appreciate the feedback. I am glad the toothpaste has helped ! it is great and works so effectively!

  • Founded by a dental surgeon

    Dr Deepak Songra BDS has spent more than 35 years looking after human mouths. The lesson he brings to pets: results come from simple daily habits, not the occasional deep clean.

    Our story 
  • Products pets accept

    Flavours dogs and cats want, brushes that are soft and easy to hold, powders that vanish into dinner. If it is not easy, it will not happen, so we only sell what is easy.

    Best sellers 
  • Honest claims, UK stock

    Non-medicinal daily-care products described exactly as they are. Stock held in Northampton, prices in pounds, UK consumer law behind every order.

    Delivery and returns 

The bigger picture

This shop is one part of PetdentistCare™, the global pet oral health platform

Everything we make sits inside one joined-up routine: Clean, Support, Maintain, Monitor and Professional Care. The products are here in the shop. The rest of the platform helps you find a vet, protect your pet, stay on track and learn, all under one brand and one standard of honest, non-medicinal claims.

Explore the PetdentistCare™ platform

Petdentist® is a registered trade mark of Pet Dentist L.L.C-FZ. PetdentistCare™, Biodontic™, Odovyx™, PetPulse Labs™ and PetdentistPro™ are trade marks of Pet Dentist L.L.C-FZ (registrations pending). Our products are non-medicinal daily-care products; they do not diagnose, treat, cure or prevent disease.

Good to know

Questions people ask before their first order

How often should I brush my dog's or cat's teeth?

Daily is the goal, because plaque builds up every day. If that is not realistic, aim for at least three or four short, calm sessions a week with a pet toothpaste and a soft pet brush. Thirty seconds done regularly beats an occasional long struggle.

Is Petsmile safe to swallow? Does it contain xylitol or fluoride?

Petsmile is made for pets, so it is designed to be swallowed. Its declared ingredients contain no fluoride, no xylitol and no sodium lauryl sulfate. Use a pea-sized amount and keep the tube out of reach.

Is Petsmile VOHC Accepted?

Yes. Petsmile holds the Veterinary Oral Health Council Seal of Acceptance for plaque control in dogs (awarded 2011). The VOHC is an independent panel of veterinary dental specialists; the seal is a voluntary scheme, not a medicinal approval.

What if my pet refuses the toothpaste?

Email us within 30 days of delivery with your order number and a photo of the tube and we refund that tube, even if it has been opened, or swap it for another flavour. One tube per household.

How fast is delivery?

Orders are dispatched from Northampton, usually within 1 to 2 working days, and normally arrive 2 to 4 working days later. Free on orders over £35, £5.95 below (Royal Mail Tracked 48). UK addresses only.

Can I return something?

Yes. You have a 14-day right to cancel, and unused, unopened items can come back for a refund within 60 days. Sealed hygiene and food items cannot be returned once opened unless faulty. Faulty or wrong items are replaced or refunded in full and we pay the postage.

Are Petdentist products veterinary medicines?

No. Everything we sell is a non-medicinal daily-care product: an oral hygiene toothpaste, complementary feeds and accessories. They help keep teeth clean and breath fresh as part of a routine and are not intended to diagnose, treat, cure or prevent any disease. If you are worried about your pet, see your vet.

Is Petdentist a UK company?

Petdentist® is the trading name of Pet Dentist L.L.C-FZ, registered in Dubai and founded by a UK dental surgeon. Our UK stock is held and dispatched from Northampton, prices are in pounds sterling, there are no customs charges and UK consumer law applies to every order. Read all answers on our FAQ page.

Dr Deepak Songra BDS, dental surgeon and founder of Petdentist

Meet the founder

Dr Deepak Songra BDS is a dental surgeon with more than 35 years in clinical practice. He started Petdentist® to bring the principle he teaches his patients to dogs and cats: daily care only works if it is easy enough to keep up. He lives with Merlo, the Cavapoo you will see across this site.

Deepak is a dentist, not a vet, and Petdentist products are daily-care products, not medicines. If you are worried about your pet's mouth, please see your vet.

Dr Deepak Songra BDS, Founder, Petdentist®

Our story
Merlo, Dr Deepak Songra's Cavapoo, sitting and smiling

Meet Merlo

Merlo is Dr Deepak Songra's Cavapoo and the face of Petdentist®. He is the dog you will see across this site, and a reminder of the question behind every product we choose: would a real dog or cat accept this every day?

Pets cannot tell you when their mouth is sore, so a calm daily routine, started early and kept short, is one of the kindest habits you can give them.

Merlo, Cavapoo, the face of Petdentist®

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