Petsmile Professional Pet Toothpaste - Say Cheese

• VOHC Accepted for plaque control in dogs. An independent credential from the Veterinary Oral Health Council, not a marketing adjective.
• Calprox® formulation. Petsmile's own calcium peroxide-based formula, developed by the makers of Supersmile.
• Say Cheese flavour. A savoury taste designed for pets, so the paste becomes the treat that makes the routine happen.
• Brush or apply. The manufacturer permits direct application to the teeth for pets that are new to brushing; brushing adds the cleaning action once they accept it.
• No rinsing, no waiting. Safe to swallow in normal use; your pet can eat and drink straight afterwards.
• Suitable for dogs and cats according to the manufacturer. The VOHC credential is listed for dogs.

1. Let your pet sniff and lick a small amount of paste from your finger so the taste comes first.
2. Over a few days, rub a little paste onto the outer surfaces of the front teeth with your fingertip while gently lifting the lip.
3. Put a pea-sized amount on a soft pet toothbrush and let your pet lick it from the bristles.
4. Brush the outer surfaces of the teeth at a 45-degree angle to the gum line, a few teeth at a time. Do not force the mouth open.
5. Aim for once a day, or at least several times a week. Consistency matters more than a perfect session.

Use the manufacturer's directions on the tube if they differ from the above.

Manufacturer's declared ingredients (Supersmile / Robell Research, USA): Water, Glycerin, Dicalcium Phosphate Dihydrate, Calprox® (Calcium Peroxide), Flavour, Sodium Carboxymethyl Cellulose, Urea Peroxide, Citric Acid, Phosphoric Acid, Sodium Benzoate, EDTA, Cetyl Pyridinium Chloride, Carbomer, Potassium Hydroxide, Xanthan Gum.

Formulations can change. Always check the ingredient declaration printed on the tube you receive, particularly if your pet has a known sensitivity.

Tube size: 4.2 oz (119 g). Made in the USA. Sold in the UK by Pet Dentist L.L.C-FZ.

• For animal use only. Use as directed by the manufacturer. Do not use human toothpaste on pets.
• Discontinue use and speak to your vet if your pet shows any reaction. Do not use on pets known to react to any listed ingredient.
• Not a veterinary medicine. Petdentist® products are for daily hygiene and routine care of healthy pets and are not intended to diagnose, treat, cure or prevent any disease.
• If your pet has bad breath that does not improve, bleeding or swollen gums, loose or broken teeth, visible heavy tartar, pain, or is reluctant to eat or be touched around the mouth, book a check-up with your vet.
• Keep out of reach of children. Store in a cool, dry place with the lid closed.

Is Petsmile VOHC Accepted?

Yes. Petsmile Professional Pet Toothpaste appears on the Veterinary Oral Health Council's list of accepted products for plaque control in dogs (seal awarded 2011). The credential applies to dogs; the manufacturer markets the toothpaste for dogs and cats.

Do I have to brush, or can I just apply it?

The manufacturer allows direct application to the teeth with a finger. We recommend introducing a brush once your pet accepts the taste, because brushing adds the mechanical cleaning that toothpaste alone cannot.

How much do I use and how often?

A pea-sized amount once or twice a day on the outer surfaces of the teeth. Follow the directions printed on the tube.

Can my pet eat and drink afterwards?

Yes. The manufacturer's directions do not require a waiting period before food or water.

How long does a tube last?

It depends on the size of your pet and how often you brush. Most single-dog households find a 4.2 oz tube lasts one to two months of daily use.

What if my pet refuses the flavour?

Email info@petdentist.co.uk within 30 days of delivery with your order number and we will refund the toothpaste, even if the tube is opened. One tube per household; see our refund policy.