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Petdentist®
Petsmile Professional Pet Toothpaste - Say Cheese
Petsmile Professional Pet Toothpaste - Say Cheese
Regular price
£32.99 GBP
Regular price
£32.99 GBP
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£32.99 GBP
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PETSMILE PROFESSIONAL PET TOOTHPASTE – SAY CHEESE
A Pet Dental Routine You're More Likely to Stick With
✓ VOHC Accepted for plaque control in dogs.
Pet tooth brushing is easy to plan. Actually, doing it every day can be rather different.
Petsmile Professional Pet Toothpaste gives dog and cat owners a straightforward daily oral-care toothpaste built around Calprox®, Petsmile's proprietary formulation, with an important independent credential: VOHC Accepted for plaque control in dogs.
Use it as part of a consistent home oral-care routine, with tooth brushing recommended wherever your pet will comfortably tolerate it.
At a Glance:
- ✓ VOHC Accepted for plaque control in dogs
- ✓ Calprox® proprietary formulation
- ✓ Suitable for dogs and cats per manufacturer
- ✓ Say Cheese flavour
- ✓ Can be introduced by direct application
- ✓ Brushing recommended for thorough cleaning
- ✓ Made in the USA
ONE-TIME PURCHASE
£32.99
A straightforward choice if you're trying Petsmile for the first time.
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£29.69 per delivery*
Oral care works through consistency. Your toothpaste shouldn't run out halfway through the routine. With subscription delivery you can keep Petsmile arriving automatically and, subject to your subscription settings:
Skip. Pause. Change frequency. Cancel.
No need to remember to reorder every time the tube runs low.
START MY ROUTINE & SAVE 10%
*Recommended launch offer subject to confirmation of your commercial margin and final Shopify subscription terms.
WHY PET OWNERS CHOOSE PETSMILE
You buy the toothbrush. You mean to use it every day. Your dog turns their head away. Your cat decides there are suddenly much more interesting things happening in another room. And the new dental routine quietly disappears.
That is the real challenge with pet oral care: the best routine is the one you can actually maintain.
Petsmile has been designed to make regular home application straightforward. The Say Cheese flavour can help make introducing the toothpaste more appealing, while the manufacturer allows direct application to the tooth surfaces if your pet isn't ready for brushing. Then, as your pet becomes more comfortable, tooth brushing can be introduced for more thorough mechanical cleaning.
Simple. Repeatable.
And backed by something more meaningful than another marketing adjective: Petsmile Professional Pet Toothpaste is VOHC Accepted for plaque control in dogs.
6 REASONS TO TAKE A CLOSER LOOK
1. The independent credential that matters more than the word "premium"
There are many products called pet toothpaste. Petsmile Professional Pet Toothpaste carries Veterinary Oral Health Council acceptance for plaque control in dogs. That gives you a more useful reason to consider it than simply being told a product is "advanced", "premium" or "professional".
2. The tooth-surface film most owners never think about
Petsmile's proprietary Calprox® system is formulated around the film that forms naturally on tooth surfaces. Rather than relying on vague "miracle toothpaste" language, Petsmile has a defined formulation story and a specific independently recognised plaque-control credential.
3. Why starting without the toothbrush can sometimes make sense
If your pet objects the moment a toothbrush appears, forcing the issue can make tomorrow's attempt even harder. Petsmile can be applied directly to accessible tooth surfaces according to the manufacturer's directions, allowing some owners to introduce the taste and handling gradually. Brushing remains the preferred next step where comfortably tolerated.
4. Why Say Cheese isn't merely a cute flavour name
The product only becomes useful when it becomes part of the routine. Palatability therefore matters. Say Cheese gives owners an alternative flavour designed specifically for pets rather than expecting them to accept human toothpaste.
5. The difference between owning dental products and having a dental routine
A toothbrush sitting in a drawer doesn't create a routine. Neither does toothpaste used once every few weeks. Petsmile is designed for regular home use, making it easier to build the repeat behaviour that daily pet oral hygiene requires.
6. What we deliberately won't promise you
Petsmile is not professional veterinary dentistry in a tube. It is not a substitute for veterinary examination or treatment where your pet needs it. We tell you that because at Petdentist we would rather earn your trust with an accurate product explanation than win one sale with an exaggerated promise.
WHAT PETSMILE DOES
Petsmile Professional Pet Toothpaste is formulated for regular home oral hygiene in dogs and cats. Its strongest independent product-specific credential is: VOHC Accepted for plaque control in dogs.
It is designed to be used routinely on accessible tooth surfaces, ideally together with brushing where your pet comfortably accepts it. The Say Cheese flavour provides another option for owners whose pets are particular about taste.
THE PETDENTIST "REASON WHY"
Why this toothpaste? Because it combines everyday usability with an independently recognised plaque-control credential for dogs.
Why Calprox®? Because it gives Petsmile a defined proprietary formulation rather than an undifferentiated generic toothpaste proposition.
Why Say Cheese? Because acceptance matters when you're trying to create a repeatable routine.
Why brush? Because toothpaste and brushing have different jobs: the formulation provides the toothpaste medium while brushing provides direct mechanical action on accessible tooth surfaces.
Why buy it from Petdentist? Because Petdentist specialises in pet oral care rather than treating dental products as another small aisle inside a general pet shop. And importantly: We would rather stock a credible third-party product than manufacture an inferior Petdentist toothpaste simply so our name appears on the tube. Petsmile earns its place in our range on its own merits.
HOW CALPROX® FITS INTO THE FORMULATION
How It Works: Petsmile uses its proprietary Calprox® formulation, based around calcium peroxide together with mineral components. According to the manufacturer, the formulation is designed around the film that forms on tooth surfaces and supports the toothpaste's cleaning action during routine use.
We distinguish that manufacturer explanation from the product's independent credential. The strongest independent claim we use is: VOHC Accepted for plaque control in dogs. We do not automatically extend that credential to cats or to veterinary disease-treatment claims.
WHAT'S INSIDE
The current manufacturer formulation information includes ingredients such as:
| Ingredient / Component | Role in the formulation |
| Water | Formula base |
| Glycerin | Helps provide toothpaste consistency |
| Dicalcium Phosphate Dihydrate | Mineral/formulation component |
| Calprox® / Calcium Peroxide | Part of Petsmile's proprietary formulation |
| Flavour | Say Cheese flavour system |
| Sodium Carboxymethyl Cellulose | Texture/thickening component |
| Urea Peroxide | Formulation component |
| Citric Acid | Formulation component |
| Phosphoric Acid | Formulation component |
| Sodium Benzoate | Preservative |
| EDTA | Formulation component |
| Cetyl Pyridinium Chloride | Formulation component |
| Carbomer | Texture/consistency component |
| Potassium Hydroxide | Formulation/pH component |
| Xanthan Gum | Texture/consistency component |
Important: Formulations can change. Always check the ingredient declaration on the tube you receive, particularly if your pet has a known sensitivity.
THE PETDENTIST EVIDENCE STANDARD™
At Petdentist, we separate three things that are often mixed together on ecommerce websites:
1. Evidence for the exact product: Petsmile Professional Pet Toothpaste appears on the Veterinary Oral Health Council's accepted-products list for dogs with a plaque-control credential. That is the product-specific independent evidence position we consider most important.
2. Manufacturer information: Petsmile describes Calprox® as its proprietary formulation and provides instructions for direct application or brushing. Those statements are manufacturer information and should be described as such rather than confused with independent regulatory approval.
3. What we don't claim: We do not claim that Petsmile: treats periodontal disease; treats gingivitis; replaces professional veterinary dentistry; removes significant established calculus; is VOHC Accepted for cats; is the only VOHC-Accepted toothpaste; guarantees a particular result for every animal.
Why tell you what a product can't do? Because knowing its limitations helps you decide whether it is genuinely right for your pet.
HOW TO USE PETSMILE
Quick Use: Apply approximately a pearl-sized amount once or twice daily, following the current instructions supplied with your product.
If Your Pet Is New to Tooth Brushing:
Step 1 Allow your pet to smell and taste a small amount first.
Step 2 Gradually get your pet accustomed to you handling around the lips and mouth.
Step 3 Apply a small amount to accessible outer tooth surfaces according to the manufacturer's instructions.
Step 4 When your pet is comfortable, introduce a suitably sized pet toothbrush.
Step 5 Brush accessible outer surfaces gently without forcing the mouth open.
Consistency is more useful than turning every brushing attempt into a wrestling match. Build the routine gradually.
DO I HAVE TO BRUSH?
The manufacturer permits direct application. However: At Petdentist, we recommend brushing where your pet comfortably tolerates it. Why? Because brushing adds direct mechanical cleaning of accessible tooth surfaces. Think of Petsmile as part of the routine—not a reason to abandon good brushing habits.
CAN MY PET EAT OR DRINK AFTERWARDS?
According to the manufacturer's current directions, there is no required waiting period before your pet eats or drinks following application. Always follow the instructions printed on the product supplied.
IS PETSMILE RIGHT FOR MY PET?
It may be a good fit if you: want a dedicated pet toothpaste for routine home use; own a dog and value a VOHC plaque-control credential; want a cheese-flavoured alternative; are trying to introduce tooth cleaning gradually; prefer a product that can initially be applied without a toothbrush; ultimately want to progress towards regular brushing; want oral care to become a repeatable household routine.
DON'T BUY PETSMILE IF...
You're looking for a substitute for veterinary dental treatment. It isn't one.
Your pet appears to be experiencing oral pain. A toothpaste is not the correct first response to suspected pain.
Your pet has significant visible calculus, loose teeth, swelling or difficulty eating. Arrange veterinary assessment.
You expect any toothpaste to compensate for an inconsistent routine. The value of home care lies largely in using it consistently and appropriately.
Your pet is known to react to one of the ingredients. Do not use it without appropriate professional advice.
WHO IS PETSMILE MOST LIKELY TO SUIT?
An owner who wants to establish a simple, credible home oral-care routine and values a toothpaste with independent VOHC recognition for plaque control in dogs.
WHAT TO EXPECT
Petsmile is intended to become part of a regular oral-care routine. How individual animals respond to home care varies according to factors including: consistency; brushing tolerance; existing oral condition; age; individual anatomy; diet; professional veterinary care when required.
We therefore don't promise an invented timetable such as: "Perfect teeth in 7 days." We prefer a more credible promise: We'll tell you what the product is designed to do, how to use it correctly, and when home care isn't enough.
SAFETY & IMPORTANT INFORMATION
- Use only according to the current manufacturer's directions.
- Keep the tube securely stored away from children and unattended pets.
- Avoid unintended consumption of large quantities.
- Do not use if the product appears damaged or tampered with.
- Check the ingredient declaration if your pet has known sensitivities.
- Discontinue use and seek veterinary advice if your pet develops an unexpected reaction.
- Follow the storage instructions printed on the product supplied.
- Do not substitute toothpaste for veterinary assessment where your pet has concerning oral signs.
WHEN HOME CARE ISN'T ENOUGH
Home oral care is valuable. But it has limits. Speak to your veterinarian if you notice: persistent unpleasant oral odour; bleeding; apparent oral pain; loose or broken teeth; facial or oral swelling; difficulty eating or chewing; marked reluctance to have the mouth touched; significant visible calculus; sudden changes in eating behaviour; any persistent oral change that concerns you.
These signs do not tell you a diagnosis from a webpage.
They tell you it is time for a professional examination.
QUALITY & CREDENTIALS
Veterinary Oral Health Council: Accepted for plaque control in dogs
Proprietary formulation: Calprox®
Target species: Dogs and cats according to manufacturer directions.
Manufacture: Made in the USA according to manufacturer information.
Important VOHC clarification: The VOHC credential applies specifically to the accepted product and listed claim. Petdentist does not present VOHC acceptance as: general regulatory approval; approval of all Petsmile claims; approval for every species; approval of other Petdentist products.
COMPLETE THE ROUTINE
Recommended Add-On: Pet Toothbrush
Why pair them? Because the toothpaste and toothbrush solve different parts of the same behaviour. Petsmile provides the toothpaste formulation. The toothbrush provides direct mechanical cleaning of accessible tooth surfaces. For pets that tolerate brushing, this is the most logical next product rather than adding another unrelated dental supplement to the basket.
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THE SUBSCRIPTION THAT ACTUALLY MAKES SENSE
We don't recommend subscription simply because subscriptions increase recurring revenue. We recommend it for products where replenishment can help preserve a useful routine.
The logic is simple: Use product regularly ↓ Tube eventually runs low ↓ Routine stops while you remember to reorder or Your replacement arrives automatically.
Choose the delivery interval that best reflects your actual household use. You should be able to: skip; pause; change the delivery frequency; cancel according to the subscription terms.
Subscribe & Save 10%*
£29.69 per delivery
WHY PETDENTIST SELLS PETSMILE
PETDENTIST® is building a specialist pet oral-health platform. That does not mean every worthwhile product has to carry our own label. We would rather select a credible product from another manufacturer than create a weaker own-brand copy simply for additional margin.
Petsmile earns a place in our range because it combines: a defined proprietary formulation; straightforward home use; a flavour designed for pets; and an independent VOHC plaque-control credential in dogs.
That is what responsible curation should look like.
FREQUENTLY ASKED QUESTIONS
1. What is Petsmile Professional Pet Toothpaste?
Petsmile is a toothpaste formulated specifically for routine oral hygiene in pets. The manufacturer markets it for dogs and cats and uses its proprietary Calprox® formulation.
2. Is Petsmile VOHC Accepted?
Yes, for plaque control in dogs. That distinction is important. Petdentist does not describe the VOHC credential as applying to cats.
3. Is Petsmile still the only VOHC-Accepted toothpaste?
No. That older wording should no longer be used. Other toothpaste products have subsequently received VOHC acceptance, so Petdentist does not use the claim "first and only toothpaste" as a current competitive statement.
4. What is Calprox®?
Calprox® is Petsmile's proprietary formulation based around calcium peroxide and associated mineral components. We distinguish the manufacturer's formulation explanation from independent VOHC acceptance.
5. Do I need to brush my pet's teeth?
The manufacturer permits direct application of Petsmile to tooth surfaces. However, brushing provides additional mechanical cleaning, so Petdentist recommends introducing brushing where your pet comfortably tolerates it.
6. What if my pet won't let me use a toothbrush?
Start gradually. Allow your pet to become accustomed to the taste and gentle handling around the mouth before introducing a toothbrush. Avoid forcing the process.
7. How much Petsmile should I use?
Current manufacturer guidance is approximately a pearl-sized amount once or twice daily. Follow the directions printed on the product supplied.
8. Is Say Cheese suitable for cats as well as dogs?
The manufacturer markets Petsmile for both dogs and cats. Remember that the VOHC plaque-control credential is specifically listed for dogs.
9. Can my pet eat or drink after using it?
According to current manufacturer directions, your pet can eat or drink after application without a required waiting period.
10. How long does one tube last?
That depends on the quantity used, frequency of use and number of pets in the household. Petdentist therefore does not promise a universal six-month supply.
11. Does Petsmile remove established tartar or replace a dental cleaning?
It should not be purchased as a substitute for veterinary dental assessment or professional treatment where these are required. If you can see substantial calculus or your pet has pain, bleeding, swelling, loose teeth or difficulty eating, speak to your veterinarian.
12. Can I subscribe?
Yes, where the subscription selector is displayed on this page. Choose the frequency that best reflects your actual usage and manage future deliveries according to the subscription terms.
60-DAY PETDENTIST RETURNS POLICY
Your purchase is covered by the Petdentist returns policy. Returned products must meet the eligibility requirements stated in the current policy, including applicable requirements regarding condition and original packaging.
VIEW RETURNS POLICY →
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PETDENTIST®
The Pet Oral Health Company
Better information. Better routines. More confident pet owners.
We believe the strongest pet dental brands won't be the ones making the loudest promises. They'll be the ones owners learn to trust.
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