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Petdentist®

Petsmile Professional Pet Toothpaste - Say Cheese

Petsmile Professional Pet Toothpaste - Say Cheese

£32.99 GBP
£32.99 GBP £32.99 GBP
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PETSMILE PROFESSIONAL PET TOOTHPASTE – SAY CHEESE

A Pet Dental Routine You're More Likely to Stick With

✓ VOHC Accepted for plaque control in dogs.

Pet tooth brushing is easy to plan. Actually, doing it every day can be rather different.

Petsmile Professional Pet Toothpaste gives dog and cat owners a straightforward daily oral-care toothpaste built around Calprox®, Petsmile's proprietary formulation, with an important independent credential: VOHC Accepted for plaque control in dogs.

Use it as part of a consistent home oral-care routine, with tooth brushing recommended wherever your pet will comfortably tolerate it.

At a Glance:
  • ✓ VOHC Accepted for plaque control in dogs
  • ✓ Calprox® proprietary formulation
  • ✓ Suitable for dogs and cats per manufacturer
  • ✓ Say Cheese flavour
  • ✓ Can be introduced by direct application
  • ✓ Brushing recommended for thorough cleaning
  • ✓ Made in the USA

ONE-TIME PURCHASE

£32.99
A straightforward choice if you're trying Petsmile for the first time.
or 
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£29.69 per delivery*

Oral care works through consistency. Your toothpaste shouldn't run out halfway through the routine. With subscription delivery you can keep Petsmile arriving automatically and, subject to your subscription settings:

Skip. Pause. Change frequency. Cancel.

No need to remember to reorder every time the tube runs low.

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WHY PET OWNERS CHOOSE PETSMILE

You buy the toothbrush. You mean to use it every day. Your dog turns their head away. Your cat decides there are suddenly much more interesting things happening in another room. And the new dental routine quietly disappears.

That is the real challenge with pet oral care: the best routine is the one you can actually maintain.

Petsmile has been designed to make regular home application straightforward. The Say Cheese flavour can help make introducing the toothpaste more appealing, while the manufacturer allows direct application to the tooth surfaces if your pet isn't ready for brushing. Then, as your pet becomes more comfortable, tooth brushing can be introduced for more thorough mechanical cleaning.

Simple. Repeatable.

And backed by something more meaningful than another marketing adjective: Petsmile Professional Pet Toothpaste is VOHC Accepted for plaque control in dogs.

6 REASONS TO TAKE A CLOSER LOOK

1. The independent credential that matters more than the word "premium"

There are many products called pet toothpaste. Petsmile Professional Pet Toothpaste carries Veterinary Oral Health Council acceptance for plaque control in dogs. That gives you a more useful reason to consider it than simply being told a product is "advanced", "premium" or "professional".

2. The tooth-surface film most owners never think about

Petsmile's proprietary Calprox® system is formulated around the film that forms naturally on tooth surfaces. Rather than relying on vague "miracle toothpaste" language, Petsmile has a defined formulation story and a specific independently recognised plaque-control credential.

3. Why starting without the toothbrush can sometimes make sense

If your pet objects the moment a toothbrush appears, forcing the issue can make tomorrow's attempt even harder. Petsmile can be applied directly to accessible tooth surfaces according to the manufacturer's directions, allowing some owners to introduce the taste and handling gradually. Brushing remains the preferred next step where comfortably tolerated.

4. Why Say Cheese isn't merely a cute flavour name

The product only becomes useful when it becomes part of the routine. Palatability therefore matters. Say Cheese gives owners an alternative flavour designed specifically for pets rather than expecting them to accept human toothpaste.

5. The difference between owning dental products and having a dental routine

A toothbrush sitting in a drawer doesn't create a routine. Neither does toothpaste used once every few weeks. Petsmile is designed for regular home use, making it easier to build the repeat behaviour that daily pet oral hygiene requires.

6. What we deliberately won't promise you

Petsmile is not professional veterinary dentistry in a tube. It is not a substitute for veterinary examination or treatment where your pet needs it. We tell you that because at Petdentist we would rather earn your trust with an accurate product explanation than win one sale with an exaggerated promise.

WHAT PETSMILE DOES

Petsmile Professional Pet Toothpaste is formulated for regular home oral hygiene in dogs and cats. Its strongest independent product-specific credential is: VOHC Accepted for plaque control in dogs.

It is designed to be used routinely on accessible tooth surfaces, ideally together with brushing where your pet comfortably accepts it. The Say Cheese flavour provides another option for owners whose pets are particular about taste.

THE PETDENTIST "REASON WHY"

Why this toothpaste? Because it combines everyday usability with an independently recognised plaque-control credential for dogs.

Why Calprox®? Because it gives Petsmile a defined proprietary formulation rather than an undifferentiated generic toothpaste proposition.

Why Say Cheese? Because acceptance matters when you're trying to create a repeatable routine.

Why brush? Because toothpaste and brushing have different jobs: the formulation provides the toothpaste medium while brushing provides direct mechanical action on accessible tooth surfaces.

Why buy it from Petdentist? Because Petdentist specialises in pet oral care rather than treating dental products as another small aisle inside a general pet shop. And importantly: We would rather stock a credible third-party product than manufacture an inferior Petdentist toothpaste simply so our name appears on the tube. Petsmile earns its place in our range on its own merits.

HOW CALPROX® FITS INTO THE FORMULATION

How It Works: Petsmile uses its proprietary Calprox® formulation, based around calcium peroxide together with mineral components. According to the manufacturer, the formulation is designed around the film that forms on tooth surfaces and supports the toothpaste's cleaning action during routine use.

We distinguish that manufacturer explanation from the product's independent credential. The strongest independent claim we use is: VOHC Accepted for plaque control in dogs. We do not automatically extend that credential to cats or to veterinary disease-treatment claims.

WHAT'S INSIDE

The current manufacturer formulation information includes ingredients such as:

Ingredient / Component Role in the formulation
Water Formula base
Glycerin Helps provide toothpaste consistency
Dicalcium Phosphate Dihydrate Mineral/formulation component
Calprox® / Calcium Peroxide Part of Petsmile's proprietary formulation
Flavour Say Cheese flavour system
Sodium Carboxymethyl Cellulose Texture/thickening component
Urea Peroxide Formulation component
Citric Acid Formulation component
Phosphoric Acid Formulation component
Sodium Benzoate Preservative
EDTA Formulation component
Cetyl Pyridinium Chloride Formulation component
Carbomer Texture/consistency component
Potassium Hydroxide Formulation/pH component
Xanthan Gum Texture/consistency component
Important: Formulations can change. Always check the ingredient declaration on the tube you receive, particularly if your pet has a known sensitivity.

THE PETDENTIST EVIDENCE STANDARD™

At Petdentist, we separate three things that are often mixed together on ecommerce websites:

1. Evidence for the exact product: Petsmile Professional Pet Toothpaste appears on the (VOHC) Veterinary Oral Health Council's accepted-products list for dogs with a plaque-control credential. That is the product-specific independent evidence position we consider most important.

2. Manufacturer information: Petsmile describes Calprox® as its proprietary formulation and provides instructions for direct application or brushing. Those statements are manufacturer information and should be described as such rather than confused with independent regulatory approval.

3. What we don't claim: We do not claim that Petsmile: treats periodontal disease; treats gingivitis; replaces professional veterinary dentistry; removes significant established calculus; is VOHC Accepted for cats; is the only VOHC-Accepted toothpaste; guarantees a particular result for every animal.

Why tell you what a product can't do? Because knowing its limitations helps you decide whether it is genuinely right for your pet.

HOW TO USE PETSMILE

Quick Use: Apply approximately a pearl-sized amount once or twice daily, following the current instructions supplied with your product.

If Your Pet Is New to Tooth Brushing:

Step 1 Allow your pet to smell and taste a small amount first.

Step 2 Gradually get your pet accustomed to you handling around the lips and mouth.

Step 3 Apply a small amount to accessible outer tooth surfaces according to the manufacturer's instructions.

Step 4 When your pet is comfortable, introduce a suitably sized pet toothbrush.

Step 5 Brush accessible outer surfaces gently without forcing the mouth open.

Consistency is more useful than turning every brushing attempt into a wrestling match. Build the routine gradually.

DO I HAVE TO BRUSH?
The manufacturer permits direct application. However: At Petdentist, we recommend brushing where your pet comfortably tolerates it. Why? Because brushing adds direct mechanical cleaning of accessible tooth surfaces. Think of Petsmile as part of the routine—not a reason to abandon good brushing habits.

CAN MY PET EAT OR DRINK AFTERWARDS?
According to the manufacturer's current directions, there is no required waiting period before your pet eats or drinks following application. Always follow the instructions printed on the product supplied.

IS PETSMILE RIGHT FOR MY PET?

It may be a good fit if you: want a dedicated pet toothpaste for routine home use; own a dog and value a VOHC plaque-control credential; want a cheese-flavoured alternative; are trying to introduce tooth cleaning gradually; prefer a product that can initially be applied without a toothbrush; ultimately want to progress towards regular brushing; want oral care to become a repeatable household routine.

DON'T BUY PETSMILE IF...

You're looking for a substitute for veterinary dental treatment. It isn't one.

Your pet appears to be experiencing oral pain. A toothpaste is not the correct first response to suspected pain.

Your pet has significant visible calculus, loose teeth, swelling or difficulty eating. Arrange veterinary assessment.

You expect any toothpaste to compensate for an inconsistent routine. The value of home care lies largely in using it consistently and appropriately.

Your pet is known to react to one of the ingredients. Do not use it without appropriate professional advice.

WHO IS PETSMILE MOST LIKELY TO SUIT?

An owner who wants to establish a simple, credible home oral-care routine and values a toothpaste with independent VOHC recognition for plaque control in dogs.

WHAT TO EXPECT

Petsmile is intended to become part of a regular oral-care routine. How individual animals respond to home care varies according to factors including: consistency; brushing tolerance; existing oral condition; age; individual anatomy; diet; professional veterinary care when required.

We therefore don't promise an invented timetable such as: "Perfect teeth in 7 days." We prefer a more credible promise: We'll tell you what the product is designed to do, how to use it correctly, and when home care isn't enough.

SAFETY & IMPORTANT INFORMATION

  • Use only according to the current manufacturer's directions.
  • Keep the tube securely stored away from children and unattended pets.
  • Avoid unintended consumption of large quantities.
  • Do not use if the product appears damaged or tampered with.
  • Check the ingredient declaration if your pet has known sensitivities.
  • Discontinue use and seek veterinary advice if your pet develops an unexpected reaction.
  • Follow the storage instructions printed on the product supplied.
  • Do not substitute toothpaste for veterinary assessment where your pet has concerning oral signs.

WHEN HOME CARE ISN'T ENOUGH

Home oral care is valuable. But it has limits. Speak to your veterinarian if you notice: persistent unpleasant oral odour; bleeding; apparent oral pain; loose or broken teeth; facial or oral swelling; difficulty eating or chewing; marked reluctance to have the mouth touched; significant visible calculus; sudden changes in eating behaviour; any persistent oral change that concerns you.

These signs do not tell you a diagnosis from a webpage.

They tell you it is time for a professional examination.

QUALITY & CREDENTIALS

Veterinary Oral Health Council (VOHC): Accepted for plaque control in dogs
Proprietary formulation: Calprox®
Target species: Dogs and cats according to manufacturer directions.
Manufacture: Made in the USA according to manufacturer information.
Important VOHC clarification: The VOHC credential applies specifically to the accepted product and listed claim. Petdentist does not present VOHC acceptance as: general regulatory approval; approval of all Petsmile claims; approval for every species; approval of other Petdentist products.

COMPLETE THE ROUTINE

Recommended Add-On: Petdentist Natural Bamboo Pet Toothbrush

Why pair them? Because the toothpaste and toothbrush solve different parts of the same behaviour. Petsmile provides the toothpaste formulation. The toothbrush provides direct mechanical cleaning of accessible tooth surfaces. For pets that tolerate brushing, this is the most logical next product rather than adding another unrelated dental supplement to the basket.

ADD A Petdentist Natural Bamboo Pet Toothbrush To My Order

THE SUBSCRIPTION THAT ACTUALLY MAKES SENSE

We don't recommend subscription simply because subscriptions increase recurring revenue. We recommend it for products where replenishment can help preserve a useful routine.

The logic is simple: Use product regularly ↓ Tube eventually runs low ↓ Routine stops while you remember to reorder or Your replacement arrives automatically.

Choose the delivery interval that best reflects your actual household use. You should be able to: skip; pause; change the delivery frequency; cancel according to the subscription terms.

Subscribe & Save 10%*
£29.69 per delivery

WHY PETDENTIST SELLS PETSMILE

PETDENTIST® is building a specialist pet oral-health platform. That does not mean every worthwhile product has to carry our own label. We would rather select a credible product from another manufacturer than create a weaker own-brand copy simply for additional margin.

Petsmile earns a place in our range because it combines: a defined proprietary formulation; straightforward home use; a flavour designed for pets; and an independent VOHC plaque-control credential in dogs.

That is what responsible curation should look like.

FREQUENTLY ASKED QUESTIONS

1. What is Petsmile Professional Pet Toothpaste?
Petsmile is a toothpaste formulated specifically for routine oral hygiene in pets. The manufacturer markets it for dogs and cats and uses its proprietary Calprox® formulation.

2. Is Petsmile VOHC Accepted?
Yes, for plaque control in dogs. That distinction is important. Petdentist does not describe the VOHC credential as applying to cats.

3. Is Petsmile still the only VOHC-Accepted toothpaste?
No. That older wording should no longer be used. Other toothpaste products have subsequently received VOHC acceptance, so Petdentist does not use the claim "first and only toothpaste" as a current competitive statement.

4. What is Calprox®?
Calprox® is Petsmile's proprietary formulation based around calcium peroxide and associated mineral components. We distinguish the manufacturer's formulation explanation from independent VOHC acceptance.

5. Do I need to brush my pet's teeth?
The manufacturer permits direct application of Petsmile to tooth surfaces. However, brushing provides additional mechanical cleaning, so Petdentist recommends introducing brushing where your pet comfortably tolerates it.

6. What if my pet won't let me use a toothbrush?
Start gradually. Allow your pet to become accustomed to the taste and gentle handling around the mouth before introducing a toothbrush. Avoid forcing the process.

7. How much Petsmile should I use?
Current manufacturer guidance is approximately a pearl-sized amount once or twice daily. Follow the directions printed on the product supplied.

8. Is Say Cheese suitable for cats as well as dogs?
The manufacturer markets Petsmile for both dogs and cats. Remember that the VOHC plaque-control credential is specifically listed for dogs.

9. Can my pet eat or drink after using it?
According to current manufacturer directions, your pet can eat or drink after application without a required waiting period.

10. How long does one tube last?
That depends on the quantity used, frequency of use and number of pets in the household. Petdentist therefore does not promise a universal six-month supply.

11. Does Petsmile remove established tartar or replace a dental cleaning?
It should not be purchased as a substitute for veterinary dental assessment or professional treatment where these are required. If you can see substantial calculus or your pet has pain, bleeding, swelling, loose teeth or difficulty eating, speak to your veterinarian.

12. Can I subscribe?
Yes, where the subscription selector is displayed on this page. Choose the frequency that best reflects your actual usage and manage future deliveries according to the subscription terms.

60-DAY PETDENTIST RETURNS POLICY

Your purchase is covered by the Petdentist returns policy. Returned products must meet the eligibility requirements stated in the current policy, including applicable requirements regarding condition and original packaging.

VIEW RETURNS POLICY →

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PETDENTIST®

The Pet Oral Health Company
Better information. Better routines. More confident pet owners.

We believe the strongest pet dental brands won't be the ones making the loudest promises. They'll be the ones owners learn to trust.

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    Customer Reviews

    Overall rating: 4.8 / 5 from 23 reviews.

    Customer photo review of Petsmile Professional Pet ToothPaste

    We use this toothpaste regularly on our Golden Retriever who is 12 years of age. One of his back teeth was covered in tartar and this toothpaste has removed it. He seems to quite like having his teeth cleaned. Over the years I have used other brands but have found this one gives the best results.

    Samuel M. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    Customer photo review of Petsmile Professional Pet ToothPaste

    Have used other toothpastes in a pinch, but will always come back to this one for my dog. He loves the taste and it works! Can see why it's approved by the VOHC. Worth every penny and it lasts AGES. This paste doesn't smell of anything really - Definitely no overwhelming fake meat smells to contend with. Must taste good as my dog will eat it from the tube. Non foaming. Not abrasive. Apparently the formula works just from the pets licking it, so you could alternatively smear a pea sized amount on a toy if you really can't get a good scrub on. Note: No toothpaste is going to be able to remove well established thick plaque from teeth. Only a dental scale and polish from a veterinarian will do that. Overall, what I can say is that from firsthand experience, my dog is now three and I've used this once every few days in one form or another (actually brushing his teeth or having him just lick it) since he was a pup and his teeth are spotless.

    Troy R. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    Our Westies teeth are looking good so far, hasn't removed all the yellowing but did not expect to so soon just stop any more appearing. The vegan formula is great for their allergies but they are not so fooled by the fake cheese flavour ! Maybe next time will select another flavour to keep them keen. Would recommend although not cheap, better than a trip to the vets ! Will definitely buy again.

    Karen M. 4/5 Verified

    Petsmile Professional Pet Toothpaste (Say Cheese Flavour)

    Only been using the toothpaste for a few days but think I am already seeing a difference, Rosie's breath isn't as bad as it once was, hopefully it will continue to get better. So far very happy.

    C S. 3/5 Verified

    Petsmile Professional Pet Toothpaste (Say Cheese Flavour)

    I can't say that my cats like the flavor. They do not dislike it, however it cannot be used as a treat or reward after pilling, like another toothpaste… Hopefully it does help keep my cats' teeth clean!

    Daphne K. 3/5 Verified

    Petsmile Professional Pet Toothpaste (Say Cheese Flavour)

    Don't be put off by the price this toothpaste really works. .My dogs teeth are transformed since using this toothpaste. Very easy to apply my dog loves it reminds me every morning after his breakfast to clean his teeth because it tastes so good.Takes only 5 seconds to apply and works wonders no matter how bad your pets teeth.Saves a fortune on vets bills.

    Ira N. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    I have been using this toothpaste on my dog for 3 weeks and already seeing results. My dogs' teeth are in good shape generally, apart from one particular tooth at the back that shown yellowish tartar which the previous toothpaste could not get rid of. After daily application, now the yellowish colour is fading. Just remember to shake or squeeze the tube before use, as some separation of the paste do occurs.

    Dorothy C. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    Definitely seems to work, fussy dog doesn't mind it. I use with a finger "brush" to spread rub on. Expensive but does seem worth it. Make sure you shake/squeeze the tube before use as there canm be some separation.

    Eloise W. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    Been using this a few weeks on my 11 year old English bull terrier who has had issues with her teeth and gums - this has really made a huge difference - a lot of money but the best results so far

    Grace O. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    My dog loves this toothpaste and gets excited when he sees the tube. He prefers the stick inside with and small foam head to a toothbrush. His teth were better after a few days.

    Seth F. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    Great toothpaste for dogs, it might be expensive but well worth the price, and it lasts for a long time.

    Joseph W. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    I'm a vet and have been doing a lot of private research into dog toothpastes. Having seen so many dogs with foul mouths, I am determined not to let my pup's (well, she over a year old now) mouth go the same way. This toothpaste ticks so many boxes when it comes to good oral hygiene that I felt I had to to put my money where my mouth is. The dog loves the taste, and when she sees the tube runs to the stool where she sits to have her teeth brushed. I checked her mouth the other day and her teeth are pristine, (even though I'm lax at times and don't always remember to do her teeth daily.) I can't vouch for the long term benefits but I feel confident that with the same regime she will have fresh breath for many years to come...and avoid an anaesthetic for dental descaling. I especially love how Petsmile has antiplaque properties even when you put it on a chew toy - makes it ideal for those wriggly dogs who just won't stay still for tooth brushing. Anyhow, in summary, this isn't a cheap product but it could save your dog from a costly dental under anaesthesia, plus the claims are backed up by the VOHC...so that all has to be good. I will be repurchasing.

    Irma M. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    I purchased this tooth paste initially as part of the combo pack with the applicator and have recently stocked up on this toothpaste. My dog seems to love the flavour and happily allows me to clean his teeth. A great product, a must for anyone who is into looking after their dogs oral hygiene.

    Dora A. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    Can't highly recommend this product enough. Have struggled to clean my dog's teeth with other toothpastes but she seems to love this one - making a task that was previously a nightmare to complete now so easy and quick. - fantastic

    Israel H. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    definately be purchasing this pet toothpaste again... i was dreading the thought of brushing my boys teeth but knew it had to be done ... they loved it !!!

    Billy P. 5/5 Verified

    Petsmile Professional Pet ToothPaste

    My dogs love this stuff! They still do not like getting their teeth brushed but the fact they like the taste of this toothpaste means I have less of a struggle on my hands. Their breath has improved and the staining on their teeth has reduced. I know it is expensive but I will continue to buy it because of all of the above factors.

    Kerry M. 5/5 Verified

    Petsmile Professional Pet Toothpaste - 4.5 Oz- Natural London Broil Flavour