Legal Notice

1. Who operates this website

petdentist.co.uk is owned and operated by Pet Dentist L.L.C-FZ, trading as Petdentist®.

  • Legal form and registration: limited liability company (free zone) licensed by the Meydan Free Zone Authority, Dubai, United Arab Emirates. Licence number 2530609.01.
  • Registered office: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates.
  • UK correspondence, dispatch and returns address: Petdentist, c/o The Parcel Store, Unit 1056 Moulton Park, Deer Park Road, Northampton NN3 6RX, United Kingdom.
  • Email: info@petdentist.co.uk (we reply within 2 working days).
  • Founder: Dr Deepak Songra BDS.

We currently sell to customers in the United Kingdom only. All orders are fulfilled from our UK fulfilment centre in Northampton.

2. Regulatory status of our products

Not veterinary medicines. None of the products sold on this website is an authorised veterinary medicine, and we do not make medicinal claims for them. They are not intended to diagnose, treat, cure or prevent any disease or condition in animals, including periodontal disease and gingivitis. We follow the Veterinary Medicines Directorate's guidance on the advertising of non-medicinal animal products.

Pet toothpaste and toothbrushes. Petsmile Professional Pet Toothpaste is a non-medicinal oral hygiene product for dogs and cats. Petsmile has been awarded the Veterinary Oral Health Council (VOHC®) Seal of Acceptance for plaque control in dogs, a voluntary scheme that reviews manufacturers' trial data; the seal is not a veterinary or medicinal approval.

Probiotic powders. Petdentist® probiotic powders are complementary feeds for dogs and cats. They are sold and labelled under the feed law that applies in Great Britain (including Regulation (EC) No 767/2009 on the marketing of feed and Regulation (EC) No 1831/2003 on feed additives, as retained in UK law). The feed business operator responsible for placing these products on the market is Pet Dentist L.L.C-FZ, at the UK address above.

Veterinary advice. Dr Deepak Songra is a dental surgeon registered with the General Dental Council (registration number 68552) and has practised human dentistry for over 35 years. He is not a veterinary surgeon. Nothing on this website, including product descriptions, FAQs and blog articles, is veterinary advice. If you are concerned about your pet's mouth, teeth, breath, appetite or digestion, please consult a veterinary surgeon.

3. Consumer contracts

Purchases from this website are governed by our Terms of Service, Delivery information and Returns & Refunds Policy. Our Privacy Policy explains how we use personal data. UK consumers keep all of their rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

4. Intellectual property

Petdentist® and the Petdentist logo are trade marks of Pet Dentist L.L.C-FZ. Petsmile® is a trade mark of its owner and VOHC® is a trade mark of the Veterinary Oral Health Council; we use them only to describe the products we sell. All text, images, video and other content on this website belong to Pet Dentist L.L.C-FZ or its licensors and are protected by copyright. You may not reproduce or reuse them without our written permission, other than for your own personal, non-commercial use.

5. Accuracy of information

We take care to keep the information on this website accurate and up to date, but we cannot guarantee that it is free from errors. Product information, prices and availability may change. If we find an error in the description or price of a product you have ordered, we will contact you before dispatch so you can confirm or cancel the order. Our liability to you is set out in our Terms of Service; nothing in this notice limits any liability that cannot lawfully be limited.

6. Customer reviews

Reviews displayed on this website are collected through the Loox reviews platform. Our policy on how reviews are collected, published and moderated is set out in section 9 of our Terms of Service.

7. Third-party links

This website may link to third-party websites and social media. We are not responsible for their content, availability or privacy practices, and a link does not imply that we endorse them.

8. Governing law

This website is directed at consumers in the United Kingdom. Contracts with UK consumers are governed by the laws of England and Wales, and consumers in Scotland and Northern Ireland may also rely on the courts and mandatory consumer laws of their home nation, as explained in our Terms of Service.

9. Regulators and complaints

If you have a complaint, please contact us first at info@petdentist.co.uk. Concerns about the advertising of animal products can be raised with the Veterinary Medicines Directorate (vmd.defra.gov.uk) or the Advertising Standards Authority (asa.org.uk); concerns about consumer rights with the Citizens Advice consumer service (0808 223 1133); and concerns about personal data with the Information Commissioner's Office (ico.org.uk).

10. Changes to this notice

We may update this notice from time to time. The current version is always published on this page.

Last updated: 30 September 2026.

Customer Reviews

Overall rating: 4.9 / 5 from 372 reviews.

Customer photo review of Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Have ordered this item many times from Pet Dentist. Always quick delivery and a reasonable price.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Store owner replied: Dear Donna, Thank you for your kind review and for being a loyal customer of PetDentist. We’re delighted to hear that you appreciate our quick delivery and reasonable prices for the Petsmiles toothpaste. Your support means a lot to us, and we look forward to serving you again soon! Best regards, Deepak Songra The PetDentist Team

Customer video review of Petsmile Professional Pet Toothpaste

My cat loves the toothpaste more than he likes the toothbrush, however since the chicken flavor isn’t that strong my other cat (who usually eats anything) doesn’t like it, so I suggest putting more flavoring into the toothpaste or mixing it with a treat. Also the customer service is great 😊

Petsmile Professional Pet Toothpaste

Store owner replied: Hi SUMMEYAH, Thank you for your review and video. That is great. I appreciate your feedback and will relay it to the US manufacturer. I'm happy you are brushing your beautiful cat's teeth! Well done.

Customer photo review of Petsmile Professional Pet Toothpaste

Second time I’ve ordered from Pet Dentist and had the same quick delivery as before. Highly recommended.

Petsmile Professional Pet Toothpaste

Store owner replied: Hi Donna, Thank you for your comments . Really appreciated! Glad your furry friend is enjoying teeth cleaning time.

Customer photo review of Probiotics Powder For Cats & Dogs- 90g

My dog has been on the probiotics for two weeks now. He looks better, brighter. His coat looks shiney and he seems somehow happier.

Probiotics Powder For Cats & Dogs- 90g

Store owner replied: Hi Gillian, Thanks for sharing! Great photo. Glad all is well and it has been very beneficial. Best wishes

Customer photo review of Probiotics Powder For Cats & Dogs- 90g

My furbaby has gone from strength to strength having g used this the past month. Have stocked up as noticed she also shedding a lot less hairs. Coat feels lovely and soft also.thanks

Probiotics Powder For Cats & Dogs- 90g

Store owner replied: Hi Hayley, Glad your fur baby is enjoying all the great benefits of using the Petdentist probiotic formula. Best wishes

Customer photo review of Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

My dog is 11, thanks to pet dentist plaque remover his teeth are as good as can be expected for his age and hasn’t had to have them cleaned

Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

Store owner replied: Thank you Brenda for your comments which are greatly appreciated. We are glad your dog is benefiting from the Petdentist plaque remover powder. Best wishes

Customer photo review of Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

Have been using pet dentist plaque remover for the last year. My elderly dogs teeth are much better. Wouldn’t be without it for him. Great product.

Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

Store owner replied: Thank you Brenda! That is greatly appreciated. I am glad it helped We look forward to your continued support.

Customer photo review of Petsmile Professional Pet ToothPaste

We use this toothpaste regularly on our Golden Retriever who is 12 years of age. One of his back teeth was covered in tartar and this toothpaste has removed it. He seems to quite like having his teeth cleaned. Over the years I have used other brands but have found this one gives the best results.

Petsmile Professional Pet ToothPaste

Customer photo review of Petsmile Professional Pet ToothPaste

Have used other toothpastes in a pinch, but will always come back to this one for my dog. He loves the taste and it works! Can see why it's approved by the VOHC. Worth every penny and it lasts AGES. This paste doesn't smell of anything really - Definitely no overwhelming fake meat smells to contend with. Must taste good as my dog will eat it from the tube. Non foaming. Not abrasive. Apparently the formula works just from the pets licking it, so you could alternatively smear a pea sized amount on a toy if you really can't get a good scrub on. Note: No toothpaste is going to be able to remove well established thick plaque from teeth. Only a dental scale and polish from a veterinarian will do that. Overall, what I can say is that from firsthand experience, my dog is now three and I've used this once every few days in one form or another (actually brushing his teeth or having him just lick it) since he was a pup and his teeth are spotless.

Petsmile Professional Pet ToothPaste

Customer photo review of Extra Large Breed Pet Bamboo Charcoal Dog Toothbrush

This product is very goodd, edelivery was very quick and packaged to a high standard. I got this product as a set with the toothpaste. The product is well presented and comes in a navy blue box with instructions on how to use the product. The toothpaste comes in a beef flavour, as far as I am aware, this is the only flavour that it comes in for just now. To a humans nose it does not smell of much but Lola, my blue mitted ragdoll, can definitely smell something. The toothpaste comes out in a paste, although a little liquid residue comes out at the start. I just use a tissue to wipe this off, so that I am using the actual paste when brushing Lolas teeth. The toothpaste is infused with Calprox that cleans your pet teeth and prevents the build up of plaque for healthier teeth and gums. What is great about this product is that you do not necessarily need to brush your pet teeth as it works on contact. So just by liking the paste your pet will do the work for you and mix it around their mouth when swallowing. So if you are worried about damaging your pet gums from brushing then this product is worth giving a try. Since using the product Lola has fresher breath, which makes her kitty kisses to wake me up in the morning more enjoyable. The toothpaste is completely safe to use of your pet and is the only pet toothpaste approved by VOHC (The Veterinary Oral Health Council). It does not contain any harsh abrasives that can be found in other similar products. This gives me piece of mind that I am not doing more damage than good. I have been using petsmile for a couple of months now and can say that Lolas teeth and gums appear cleaner. However, it is not magic. It is not after one application that you will see results. This involves regular use of the product. I use the product once daily on Lola. Lola, being a ragdoll usually lets me do what I like with her, so introducing this product to her was easy enough. For cats (or dogs) that will resist, I would recommend starting simply by letting your pet like the paste from your finger or putting a little bit on their paw for them to lick off. This will get them used to the taste and consistency of the toothpaste. Once they seem to have got used to it, then start introducing the applicator swabs. The swabs are great, and very soft. Lola tends to chew on it while I am moving the swab around her mouth. The swab is easy maintenance between thorough deep cleaning using the Bamboo Charcoal Toothbrush. Slowly you can build your way up to introducing the toothbrush. The only downside to the brush is that it is a little big for cats (in my opinion). I would love to see this brush comes out in a smaller size for easier use on your cat. With that said, it does work but it is easier to use the swabs on Lola. The USP (unique selling point) of the toothbrush is that as it is made with Bamboo Charcoal it kills bacteria and germs, causing decay. The bristles are also very soft. You can also get create in the ways that you apply the toothpaste. If you have a dog try applying the toothpaste directly onto one of their favourite toy or dry food. The toothpaste works on contact to dissolve the protein pellicle on the teeth, so no brushing required. Overall, I would definitely recommend this product to others especially if you have a difficult cat or dog that does not like their owners putting things in their mouths. Remember keeping your pets oral hygiene in good condition might save you the cost of expensive trips to the Vet due to poor oral hygiene and is also a way for you to spend some quality time with your fur baby.

Extra Large Breed Pet Bamboo Charcoal Dog Toothbrush

Customer photo review of Petdentist- Dog Vitamins and Supplements Complete Health with CoQ10. Best for Pet Dental Care, Cats and Dog joints, muscles, Mobility, Itchy Skin, Immunity, Heart health and Shiny Coat. Powder Formula – 150g

Bought this for my 16 month old Labradoodle called Roxy. She is 31 kg and still growing - hopefully not much bigger. Roxy is normally fussy about any changes to here food, but she has has no problem with me adding this supplement to here food. As it is powder this makes it easy to add to food, much better than tablets which Roxy would refuse. No issues at all for the last two weeks I have been adding this supplement and she is happy and active. Will buy again.

Petdentist- Dog Vitamins and Supplements Complete Health with CoQ10. Best for Pet Dental Care, Cats and Dog joints, muscles, Mobility, Itchy Skin, Immunity, Heart health and Shiny Coat. Powder Formula – 150g

Customer photo review of Petdentist Mouthwash For Cats & Dogs -500ml

Our cat did have a bad breath issue. We had previously tried a cat toothpaste that was near enough impossible to use on our cat. In comparison, this pet dentist product has been so much easier to use and our cat did not have any issues with the taste as had been drinking as much water as usual. We have noticed a difference in our cats breath and for how long the product lasts, it is definitely reasonably priced. We will continue to use and would recommend.

Petdentist Mouthwash For Cats & Dogs -500ml

Customer photo review of Treat Dispenser Plaque Cleaner Rubber Dog Ball Chew Toy – Pink

Brilliant little ball great bouncer my dog loves it especially as the treats are dispensed. He has loads of fun with it and it is easy for him to retrieve when it rolls into an obstacle and gets stuck as it is so flexible. Fantastic value for money.

Treat Dispenser Plaque Cleaner Rubber Dog Ball Chew Toy – Pink

Our Westies teeth are looking good so far, hasn't removed all the yellowing but did not expect to so soon just stop any more appearing. The vegan formula is great for their allergies but they are not so fooled by the fake cheese flavour ! Maybe next time will select another flavour to keep them keen. Would recommend although not cheap, better than a trip to the vets ! Will definitely buy again.

Petsmile Professional Pet Toothpaste (Say Cheese Flavour)

Arrived as an empty package to start with,you replaced it for me,the bottle had leaked some of the liquid and the lid slightly dented. I have found this happens every time I have bought it, which has been over 14 times.Can you improve on this? Pleased with the water additive,but not the leaky bottle.

Fresher Breath Dental Water Additive for Cats and Dogs

Have used other brands for months… no visible difference. A little smeared on two back teeth… incredible, in about five applications!!! Dog loves the taste too! If you want to make a difference, use this; wouldn’t consider using anything else now!!! Worth every penny!

Petsmile Professional Pet Toothpaste (London Broil Flavour)

This is truly the best pet toothpaste. The only one recognised by the VOC. I was surprised to receive a bill for the tax on this product when I was ordering within Europe. Maybe I missed something in the small print so the product ended up being VERY expensive.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Only been using the toothpaste for a few days but think I am already seeing a difference, Rosie's breath isn't as bad as it once was, hopefully it will continue to get better. So far very happy.

Petsmile Professional Pet Toothpaste (Say Cheese Flavour)