Privacy Policy

This policy explains how Petdentist® collects, uses and protects your personal data when you visit petdentist.co.uk, buy from us, contact us or sign up to our emails. We follow the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

The data controller is Pet Dentist L.L.C-FZ, trading as Petdentist®, licensed by the Meydan Free Zone Authority, Dubai (licence no. 2530609.01). Registered office: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates. UK correspondence address: c/o The Parcel Store, Unit 1056 Moulton Park, Deer Park Road, Northampton NN3 6RX, United Kingdom. For anything to do with your personal data, email info@petdentist.co.uk.

2. The personal data we collect

  • Identity and contact details: your name, email address, phone number, billing and delivery addresses.
  • Order and payment information: what you bought, when, how much you paid and your payment method. Card details are entered directly with our payment provider; we never see or store your full card number.
  • Account information: if you create an account, your login details, saved addresses and order history.
  • Marketing preferences: whether you have signed up to our emails and how you interact with them.
  • Communications: emails, chat messages, contact-form submissions and any photos you send us (for example, for a return or the Petsmile taste guarantee).
  • Reviews: the name, text, rating and any photos you choose to submit in a product review.
  • Technical and usage data: IP address, device and browser type, pages viewed, how you reached our site and cookie identifiers (see section 6).
  • Information about your pet that you choose to share with us, such as their name, species or breed.

We do not deliberately collect special-category data (such as health data about you) and we ask you not to send it to us.

3. How we use your data and our lawful bases

  • To process and deliver your order, take payment, send order and dispatch emails, handle returns and refunds, and provide customer service. Lawful basis: performance of a contract with you.
  • To keep records of sales, refunds and correspondence for tax, accounting and consumer-law purposes. Lawful basis: legal obligation.
  • To send you marketing emails about products, offers and pet dental care tips. If you bought from us or gave us your details while enquiring about a purchase, we may email you about similar products under the "soft opt-in" rule, and every email has an unsubscribe link. If you signed up through our newsletter form, we rely on your consent. Lawful basis: consent, or legitimate interests (soft opt-in).
  • To invite you to review a product you bought, and to display the reviews we receive. Lawful basis: legitimate interests (helping other customers make informed choices) and, for any photo you submit, consent.
  • To run, secure and improve our website, prevent fraud, and understand how customers use our site. Lawful basis: legitimate interests, and consent for non-essential cookies.
  • To show you relevant advertising on platforms such as Meta (Facebook and Instagram) and Google, and to measure whether our adverts work. Lawful basis: consent (through our cookie banner).
  • To respond to your messages and resolve complaints. Lawful basis: legitimate interests and, where a complaint concerns your order, performance of a contract.

We do not make decisions about you using automated decision-making that has legal or similarly significant effects.

4. Marketing and how to opt out

You can stop marketing emails at any time by clicking "unsubscribe" in any email or by emailing info@petdentist.co.uk. We will still send you transactional messages about your orders. We do not sell your personal data.

5. Who we share your data with

We share personal data only with service providers who need it to help us run the business, and only for the purposes above. They act on our instructions under written contracts. They include:

  • Shopify (Shopify International Ltd and Shopify Inc.), which hosts our store and checkout and processes orders on our behalf.
  • Payment providers you choose at checkout, such as Shopify Payments, PayPal or Apple Pay / Google Pay, which process your payment under their own privacy policies.
  • The Parcel Store Ltd, our UK fulfilment partner, and its warehouse system (Mintsoft), which receive your name, address and order details to pack and dispatch your parcel.
  • Delivery companies (for example Royal Mail, Evri or DPD) and AfterShip, which we use for parcel tracking and dispatch notifications.
  • Loox, which sends review invitations after purchase and hosts the reviews shown on our site.
  • Mailchimp (Intuit), which we use to send marketing emails and to manage your preferences.
  • Customer messaging tools, such as Shopify Inbox and chat buttons that open WhatsApp or Messenger, when you choose to contact us that way.
  • Analytics and advertising platforms, including Google and Meta, which may set cookies or receive limited data (such as a hashed email or the pages you viewed) when you consent to advertising cookies.
  • Professional advisers (accountants, lawyers, insurers) where necessary, and public authorities where the law requires it.
  • A buyer or successor if we sell or restructure the business, subject to the same protections.

6. Cookies and similar technologies

Our site uses cookies and similar technologies. Essential cookies are needed for the basket, checkout, security and your preferences and are set without consent. Analytics cookies help us understand how the site is used, and advertising cookies (for example the Meta Pixel and Google tags) help us show and measure relevant advertising. Analytics and advertising cookies are only set if you accept them in our cookie banner, and you can change your choice at any time using the preferences option in the cookie banner or by clearing cookies in your browser. Blocking essential cookies may stop parts of the site from working.

7. Where your data is stored and international transfers

Our business is run from the United Arab Emirates, so our team accesses customer data from there. The UAE is not covered by UK adequacy regulations, so we protect this data by applying UK GDPR standards throughout the business and using the appropriate safeguards required by UK law (the ICO's International Data Transfer Agreement or Addendum) for any transfer to an organisation outside the UK. Some of our service providers store data in the European Economic Area, Canada or the United States. Where they do, we rely on UK adequacy regulations (for the EEA and Canada), the UK Extension to the EU-US Data Privacy Framework (for certified US companies) or the ICO's International Data Transfer Agreement or Addendum. You can ask us for more information about these safeguards.

8. How long we keep your data

  • Order, payment and refund records: 6 years after the end of the financial year of the transaction, for tax and consumer-law purposes.
  • Customer accounts: for as long as your account is open. You can ask us to delete it at any time.
  • Marketing data: until you unsubscribe, or after 3 years without any interaction with our emails.
  • Correspondence and complaints: up to 6 years, or longer if needed for a legal claim.
  • Reviews: for as long as the product is listed, unless you ask us to remove your review.
  • Analytics and advertising data: according to the cookie lifetimes shown in our cookie banner, typically no more than 2 years.

9. Security

Our store runs on Shopify, which is PCI DSS Level 1 certified, and all pages are served over HTTPS. Access to customer data is limited to the people who need it, protected by strong passwords and two-factor authentication. No system is completely secure, so if you suspect your account has been misused, please tell us straight away.

10. Your rights

Under UK data protection law you have the right to: access the personal data we hold about you; have inaccurate data corrected; have your data erased in certain circumstances; restrict or object to our processing (including objecting to direct marketing at any time); receive the data you gave us in a portable format; and withdraw consent where we rely on it, without affecting processing that has already taken place. To exercise any of these rights, email info@petdentist.co.uk. We will respond within one month and will not charge a fee unless a request is manifestly unfounded or excessive. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113, although we would welcome the chance to resolve your concern first. If you are in the UAE, you also have rights under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), which you can exercise using the same email address.

11. Children

Our website and products are intended for adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, please contact us and we will delete it.

12. Links to other websites

Our site may link to third-party websites, including social media and the websites of the brands we stock. We are not responsible for their privacy practices, so please read their policies.

13. Changes to this policy

We may update this policy from time to time. The latest version is always published on this page, with the date it was last updated. If we make a significant change to how we use your data, we will tell you by email or with a notice on our website.

14. Contact

Pet Dentist L.L.C-FZ (Petdentist®), Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, UAE. UK correspondence: c/o The Parcel Store, Unit 1056 Moulton Park, Deer Park Road, Northampton NN3 6RX. Email: info@petdentist.co.uk.

Last updated: 30 September 2026.

Customer Reviews

Overall rating: 4.9 / 5 from 372 reviews.

Customer photo review of Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Have ordered this item many times from Pet Dentist. Always quick delivery and a reasonable price.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Store owner replied: Dear Donna, Thank you for your kind review and for being a loyal customer of PetDentist. We’re delighted to hear that you appreciate our quick delivery and reasonable prices for the Petsmiles toothpaste. Your support means a lot to us, and we look forward to serving you again soon! Best regards, Deepak Songra The PetDentist Team

Customer video review of Petsmile Professional Pet Toothpaste

My cat loves the toothpaste more than he likes the toothbrush, however since the chicken flavor isn’t that strong my other cat (who usually eats anything) doesn’t like it, so I suggest putting more flavoring into the toothpaste or mixing it with a treat. Also the customer service is great 😊

Petsmile Professional Pet Toothpaste

Store owner replied: Hi SUMMEYAH, Thank you for your review and video. That is great. I appreciate your feedback and will relay it to the US manufacturer. I'm happy you are brushing your beautiful cat's teeth! Well done.

Customer photo review of Petsmile Professional Pet Toothpaste

Second time I’ve ordered from Pet Dentist and had the same quick delivery as before. Highly recommended.

Petsmile Professional Pet Toothpaste

Store owner replied: Hi Donna, Thank you for your comments . Really appreciated! Glad your furry friend is enjoying teeth cleaning time.

Customer photo review of Probiotics Powder For Cats & Dogs- 90g

My dog has been on the probiotics for two weeks now. He looks better, brighter. His coat looks shiney and he seems somehow happier.

Probiotics Powder For Cats & Dogs- 90g

Store owner replied: Hi Gillian, Thanks for sharing! Great photo. Glad all is well and it has been very beneficial. Best wishes

Customer photo review of Probiotics Powder For Cats & Dogs- 90g

My furbaby has gone from strength to strength having g used this the past month. Have stocked up as noticed she also shedding a lot less hairs. Coat feels lovely and soft also.thanks

Probiotics Powder For Cats & Dogs- 90g

Store owner replied: Hi Hayley, Glad your fur baby is enjoying all the great benefits of using the Petdentist probiotic formula. Best wishes

Customer photo review of Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

My dog is 11, thanks to pet dentist plaque remover his teeth are as good as can be expected for his age and hasn’t had to have them cleaned

Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

Store owner replied: Thank you Brenda for your comments which are greatly appreciated. We are glad your dog is benefiting from the Petdentist plaque remover powder. Best wishes

Customer photo review of Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

Have been using pet dentist plaque remover for the last year. My elderly dogs teeth are much better. Wouldn’t be without it for him. Great product.

Advanced Plaque Remover Powder for Cats and Dogs 100% Natural -150g

Store owner replied: Thank you Brenda! That is greatly appreciated. I am glad it helped We look forward to your continued support.

Customer photo review of Petsmile Professional Pet ToothPaste

We use this toothpaste regularly on our Golden Retriever who is 12 years of age. One of his back teeth was covered in tartar and this toothpaste has removed it. He seems to quite like having his teeth cleaned. Over the years I have used other brands but have found this one gives the best results.

Petsmile Professional Pet ToothPaste

Customer photo review of Petsmile Professional Pet ToothPaste

Have used other toothpastes in a pinch, but will always come back to this one for my dog. He loves the taste and it works! Can see why it's approved by the VOHC. Worth every penny and it lasts AGES. This paste doesn't smell of anything really - Definitely no overwhelming fake meat smells to contend with. Must taste good as my dog will eat it from the tube. Non foaming. Not abrasive. Apparently the formula works just from the pets licking it, so you could alternatively smear a pea sized amount on a toy if you really can't get a good scrub on. Note: No toothpaste is going to be able to remove well established thick plaque from teeth. Only a dental scale and polish from a veterinarian will do that. Overall, what I can say is that from firsthand experience, my dog is now three and I've used this once every few days in one form or another (actually brushing his teeth or having him just lick it) since he was a pup and his teeth are spotless.

Petsmile Professional Pet ToothPaste

Customer photo review of Extra Large Breed Pet Bamboo Charcoal Dog Toothbrush

This product is very goodd, edelivery was very quick and packaged to a high standard. I got this product as a set with the toothpaste. The product is well presented and comes in a navy blue box with instructions on how to use the product. The toothpaste comes in a beef flavour, as far as I am aware, this is the only flavour that it comes in for just now. To a humans nose it does not smell of much but Lola, my blue mitted ragdoll, can definitely smell something. The toothpaste comes out in a paste, although a little liquid residue comes out at the start. I just use a tissue to wipe this off, so that I am using the actual paste when brushing Lolas teeth. The toothpaste is infused with Calprox that cleans your pet teeth and prevents the build up of plaque for healthier teeth and gums. What is great about this product is that you do not necessarily need to brush your pet teeth as it works on contact. So just by liking the paste your pet will do the work for you and mix it around their mouth when swallowing. So if you are worried about damaging your pet gums from brushing then this product is worth giving a try. Since using the product Lola has fresher breath, which makes her kitty kisses to wake me up in the morning more enjoyable. The toothpaste is completely safe to use of your pet and is the only pet toothpaste approved by VOHC (The Veterinary Oral Health Council). It does not contain any harsh abrasives that can be found in other similar products. This gives me piece of mind that I am not doing more damage than good. I have been using petsmile for a couple of months now and can say that Lolas teeth and gums appear cleaner. However, it is not magic. It is not after one application that you will see results. This involves regular use of the product. I use the product once daily on Lola. Lola, being a ragdoll usually lets me do what I like with her, so introducing this product to her was easy enough. For cats (or dogs) that will resist, I would recommend starting simply by letting your pet like the paste from your finger or putting a little bit on their paw for them to lick off. This will get them used to the taste and consistency of the toothpaste. Once they seem to have got used to it, then start introducing the applicator swabs. The swabs are great, and very soft. Lola tends to chew on it while I am moving the swab around her mouth. The swab is easy maintenance between thorough deep cleaning using the Bamboo Charcoal Toothbrush. Slowly you can build your way up to introducing the toothbrush. The only downside to the brush is that it is a little big for cats (in my opinion). I would love to see this brush comes out in a smaller size for easier use on your cat. With that said, it does work but it is easier to use the swabs on Lola. The USP (unique selling point) of the toothbrush is that as it is made with Bamboo Charcoal it kills bacteria and germs, causing decay. The bristles are also very soft. You can also get create in the ways that you apply the toothpaste. If you have a dog try applying the toothpaste directly onto one of their favourite toy or dry food. The toothpaste works on contact to dissolve the protein pellicle on the teeth, so no brushing required. Overall, I would definitely recommend this product to others especially if you have a difficult cat or dog that does not like their owners putting things in their mouths. Remember keeping your pets oral hygiene in good condition might save you the cost of expensive trips to the Vet due to poor oral hygiene and is also a way for you to spend some quality time with your fur baby.

Extra Large Breed Pet Bamboo Charcoal Dog Toothbrush

Customer photo review of Petdentist- Dog Vitamins and Supplements Complete Health with CoQ10. Best for Pet Dental Care, Cats and Dog joints, muscles, Mobility, Itchy Skin, Immunity, Heart health and Shiny Coat. Powder Formula – 150g

Bought this for my 16 month old Labradoodle called Roxy. She is 31 kg and still growing - hopefully not much bigger. Roxy is normally fussy about any changes to here food, but she has has no problem with me adding this supplement to here food. As it is powder this makes it easy to add to food, much better than tablets which Roxy would refuse. No issues at all for the last two weeks I have been adding this supplement and she is happy and active. Will buy again.

Petdentist- Dog Vitamins and Supplements Complete Health with CoQ10. Best for Pet Dental Care, Cats and Dog joints, muscles, Mobility, Itchy Skin, Immunity, Heart health and Shiny Coat. Powder Formula – 150g

Customer photo review of Petdentist Mouthwash For Cats & Dogs -500ml

Our cat did have a bad breath issue. We had previously tried a cat toothpaste that was near enough impossible to use on our cat. In comparison, this pet dentist product has been so much easier to use and our cat did not have any issues with the taste as had been drinking as much water as usual. We have noticed a difference in our cats breath and for how long the product lasts, it is definitely reasonably priced. We will continue to use and would recommend.

Petdentist Mouthwash For Cats & Dogs -500ml

Customer photo review of Treat Dispenser Plaque Cleaner Rubber Dog Ball Chew Toy – Pink

Brilliant little ball great bouncer my dog loves it especially as the treats are dispensed. He has loads of fun with it and it is easy for him to retrieve when it rolls into an obstacle and gets stuck as it is so flexible. Fantastic value for money.

Treat Dispenser Plaque Cleaner Rubber Dog Ball Chew Toy – Pink

Our Westies teeth are looking good so far, hasn't removed all the yellowing but did not expect to so soon just stop any more appearing. The vegan formula is great for their allergies but they are not so fooled by the fake cheese flavour ! Maybe next time will select another flavour to keep them keen. Would recommend although not cheap, better than a trip to the vets ! Will definitely buy again.

Petsmile Professional Pet Toothpaste (Say Cheese Flavour)

Arrived as an empty package to start with,you replaced it for me,the bottle had leaked some of the liquid and the lid slightly dented. I have found this happens every time I have bought it, which has been over 14 times.Can you improve on this? Pleased with the water additive,but not the leaky bottle.

Fresher Breath Dental Water Additive for Cats and Dogs

Have used other brands for months… no visible difference. A little smeared on two back teeth… incredible, in about five applications!!! Dog loves the taste too! If you want to make a difference, use this; wouldn’t consider using anything else now!!! Worth every penny!

Petsmile Professional Pet Toothpaste (London Broil Flavour)

This is truly the best pet toothpaste. The only one recognised by the VOC. I was surprised to receive a bill for the tax on this product when I was ordering within Europe. Maybe I missed something in the small print so the product ended up being VERY expensive.

Petsmile Professional Pet Toothpaste (Rotisserie Chicken Flavour)

Only been using the toothpaste for a few days but think I am already seeing a difference, Rosie's breath isn't as bad as it once was, hopefully it will continue to get better. So far very happy.

Petsmile Professional Pet Toothpaste (Say Cheese Flavour)